Alibaba and RAYVISION Pact To Offer Digital Effects Services
APRIL 29, 2015 12:42AM PT
Patrick Frater Asia Bureau Chief
Alibaba, the Chinese e-commerce giant, has partnered with Rayvisionto launch a cloud computing-based digital effects service for the film industry.
The new cloud rendering service is a product of Aliyun, Alibaba’s existing cloud computing division, and Shenzhen-based Rayvision, which claims 70% of the existing rendering market in China. Aliyun currently operates the distributed computing system for Alibaba’s e-commerce products.
Cloud rendering is aimed at China’s independent producers. It will offer a cloud based platform with 100,000 cores of computing power. Alibaba said that it will cut rendering costs by 40% and cut rendering time from months to weeks.
The move signal not only Alibaba’s further entrenchment in the movie industry. It also the greater demands for digital effects and high quality animation emanating from the Chinese film industry as it scales up productions and budgets.
“By providing computing capacity, we hope to help Chinese filmmakers produce Hollywood hits like ‘Kung Fu Panda’,” said Simon Hu, president of Aliyun. “We hope to integrate cloud computing with the film and animation industry, and serve global studios, enabling small studios worldwide to produce high-definition blockbusters with great visual effects.”
While not directly involved in the cloud rendering partnership, Alibaba Pictures said Wednesday that it intends to use the platform in its film projects and could become a strategic partner with Aliyun and Rayvision.
Alibaba recently said that it is considering shifting some of its film technology operations into Alibaba Pictures Group, the film production and investment company previously named ChinaVision, that it acquired last year.
This article reprinted from Variety : http://variety.com/2015/digital/asia/alibaba-rayvision-visual-effects-1201483609/
Key Words
Categories
Recent News List
Annecy Festival 2024 Short Films & Graduation Films Official Selection Released
2024-03-29Warner Bros. Drops Official Teaser for 'Beetlejuice Beetlejuice'
2024-03-28"陰陽師0 (Onmyoji 0)": A Mesmerizing Journey Through the Veil of Time
2024-03-27Mark the Date! Meet Fox Renderfarm at Annecy Festival 2024
2024-03-26Get Ready for the Fallout: The TV Series Set to Shake Up Your Screen!
2024-03-25Featured Artwork for February of FGT Art 2024 Announced!
2024-03-22Craft Your Steampunk Masterpiece: Compete in the "Steampunk: New History" 3D Contest
2024-03-21Matthias ‘Brachii’ – Unveiling Myths Through 3D Artistry
2024-03-20The Wild Robot: DreamWorks Animation’s Heartwarming Tale of Nature and Technology
2024-03-19